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C3 Microsite

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Improving Brand Perception

C3 is an enterprise software provider specializing in AI, predictive analytics, and IoT applications. I collaborated with another designer, content strategist, data analytics, and engineer to create an analysis of their current website, and outline detailed recommendations for improvement, along with a microsite design.

YEAR

2017

DURATION

2 weeks

AGENCY

EPAM

Client

C3

my role

πŸ’» Web Design
♻️ Prototyping
πŸ”Έ Animation

⚑️ Brand Analysis
πŸ€” Brand Strategy
✏️ Wireframing

TEAM

UX Designer, Experience Lead, Content Strategist, Analytics Lead, Engineer Lead

 

The challenge

C3 identified the need to elevate perception about its position as a market-leader by improving engagement with their target audiences.

C3’s website design at time of review

C3’s website design at time of review

 

The result

A tailored digital experience that continues the conversation with prospective customers about relevant solutions that will solve their enterprise challenges.

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heuristic analysis

C3’s prospective customers website did not understand the value of their brand

For the first week, we spent time researching into C3 and IoT market. Assessing the usability of the website, we evaluated how they were delivering their value proposition from a content strategy, and experience design lens.

 
 
 
 
 
 

Microsite Design

Delivering C3’s value proposition

The second week was spent designing a microsite for C3 sales reps to send to their leads. Constraints included our 1 week timeline, sticking to their current brand style, and designing around Wordpress framework.

 
 
 
 
 
 
 

Creating a tailored experience

A detailed look at how we tied in content strategy, design, development and analytics into the construction of the microsite.

 
 
 
 
 

Mobile web design

 
 
 
 
 

Animations

Communicating complex products

C3 customers were having a hard time understanding their complex suite of products. I created animations in AfterEffects to abstract their functionality at a high-level. Collaborating with a content strategist, we were able to communicate how these products would specifically help the customer achieve their business goals.

 
 
C3 Data Lake  integrates data sources into a single unified cloud image.

C3 Data Lake integrates data sources into a single unified cloud image.

 
C3 Supply Network  increases production predictability and reduces risks across the supply chain.

C3 Supply Network increases production predictability and reduces risks across the supply chain.

 
C3 Type System  integrates data with real-time analytics and is used in its various IoT applications, eliminating the effort required to interpret wide-ranging data sets.

C3 Type System integrates data with real-time analytics and is used in its various IoT applications, eliminating the effort required to interpret wide-ranging data sets.

 
 
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