Improving Brand Perception
C3 is an enterprise software provider specializing in AI, predictive analytics, and IoT applications. I collaborated with another designer, content strategist, data analytics, and engineer to create an analysis of their current website, and outline detailed recommendations for improvement, along with a microsite design.
💻 Web Design
⚡️ Brand Analysis
🤔 Brand Strategy
UX Designer, Experience Lead, Content Strategist, Analytics Lead, Engineer Lead
C3 identified the need to elevate perception about its position as a market-leader by improving engagement with their target audiences.
A tailored digital experience that continues the conversation with prospective customers about relevant solutions that will solve their enterprise challenges.
C3’s prospective customers website did not understand the value of their brand
For the first week, we spent time researching into C3 and IoT market. Assessing the usability of the website, we evaluated how they were delivering their value proposition from a content strategy, and experience design lens.
Delivering C3’s value proposition
The second week was spent designing a microsite for C3 sales reps to send to their leads. Constraints included our 1 week timeline, sticking to their current brand style, and designing around Wordpress framework.
Creating a tailored experience
A detailed look at how we tied in content strategy, design, development and analytics into the construction of the microsite.
Mobile web design
Communicating complex products
C3 customers were having a hard time understanding their complex suite of products. I created animations in AfterEffects to abstract their functionality at a high-level. Collaborating with a content strategist, we were able to communicate how these products would specifically help the customer achieve their business goals.