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About

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“Experience Designer” is just
one of the many hats I wear.

I’m also an installation artist,
a hip hop dancer, and a houseplant enthusiast.

 

Ultimately I’m a lifelong learner; empathy and curiosity drive my desire to engage with the world.

I‘ve developed product and strategy on R&D innovation teams and worked with startups, agencies, and corporate companies. My human-centric approach of designing for physical spaces and virtual worlds can be attributed to my industrial design education.

📋 View my resumé

✉️ Say hi at justinesundelacruz@gmail.com

 

what can you do?

✏️ UX Design
Experience maps, personas, storyboarding, wireframes, low-fidelity prototypes, high-fidelity mockups, interaction specs, animation

👂🏼 Research Methods
User testing and focus groups, usability studies, research synthesis, insights

🤔 Strategy
Roadmapping, product strategy, service design, branding

 
 
 

What else are you up to?

🌺 Creating glowing flowers with Black Prism.

👩🏻‍🎨 Building a lively art + tech community of makers at Make Factory. Check out the BYOArt Community Gallery Night we organized.

📚 Reading fiction (Men Without Women) and non-fiction (Lost Connections).

 
 
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Performance at Palace of Fine Arts (we’re dancing to an Aaliyah track!).

Performance at Palace of Fine Arts (we’re dancing to an Aaliyah track!).

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